︎ zazen bozo ︎


︎︎︎ March 9th, 2023 ︎︎︎


Marketing is a gun.

Guns are profane things. There are exceptions: hunting rifles come to mind, but by and large they are hideous, terrifing things that reap naught but destruction.

I own four.

While I’ve had fun shooting guns, that’s not why I own them. I own them because they exist, and in a world where they exist, to not have one of your own is to be very much at the mercy of those who do.

I’m not comfortable being dictated to by anybody, so I own guns.

I think of marketing much the same way. In a world where effective communication strategy and impactful marketing exists, to not take advantage of such techniques is to invariably lose to those who do.

Marketing is a profane thing. There are exceptions; the flags of Bread & Puppet come to mind, but by and large it is a hideous, terrifying thing to engage with that reaps naught but destruction. 

In a world where marketing exists good businesses have got to use it, even though it’s as much of a stain as owning a firearm. 

Bozo